X’s Ambitious Evolution: Video Integration Beyond Tweeting

X is embracing a holistic approach under Musk’s vision, evident through recent platform upgrades. X’s trajectory hints at a comprehensive future, incorporating a video interface that can challenge Instagram and TikTok. Notably, users are now exposed to a surge in video tweets and can seamlessly explore associated content by swiping, echoing TikTok’s engaging scroll. Musk emphasized X’s plan to seamlessly weave immersive video into the core user experience, once perfected.