Like the latest Classic 350, the upcoming Bullet model is scheduled to receive a new engine and redesigned body. However, Royal Enfield intends to maintain its distinctive form factor and character, solidifying its position within the brand’s lineup amidst the growing influx of competitors. In FY23, Royal Enfield accounted for one out of every three vehicles sold above 125cc. Despite facing new competitors, the company raised its market share by 710 basis points, reaching 32-33 per cent.